Concept App | UX UI

01

Overview

Birthdays are special occasions that bring joy and foster social connections. The purpose of the app is to help users remember upcoming birthdays, and make the process of finding the perfect gift, whether shared or personal, easy and enjoyable.

02

Problem

With busy schedules, it can be challenging for people to remember loved ones’ birthdays and find time to purchase the perfect gift.

03

Solution

This app aims to help users remember and celebrate birthdays by providing reminders and an easy way to find thoughtful gifts.

05

Competitive Analysis

After conducting research, I identified three dominant competitors in the market for Bday. I thoroughly reviewed these competitors to analyze their strengths and weaknesses, with the aim of leveraging this information to enhance the functionality of Bday.

hip

Birthday reminder app

Google Calendar

Annual calendar reminders

hbd

Sending creative ecard & gifts

Strengths

Get timely reminders, days or week ahead
Sending unique cards & Gifs
Find unique gift ideas

Easily view and join events
Clearly see all of your events
An organized calendar
Automatically import reservations

Import birthday from anywhere
Sending cards & gifts
Reminder upcoming birthdays

Weaknesses

Main focus on sending cards
The interface can be improved
Interface not accessibel
There is no option to purchas

Mainly focused on calendar and dates
There is no option to purchas
There is no reminder of birthdays

Users can’t sign up using social media or mail account
Buyers can’t schedule orders
There is no option to buy ש shared gift

Conclusion

After examining both direct and indirect competitors, I have determined that the market offers a variety of birthday and calendar reminder apps, some of which even provide suggestions for gifts. However, none of them offer the functionality of shared gift purchases within the app.

06

User Research

I conducted an online survey using Google Forms, receiving responses from 62 people. The survey aimed to identify patterns or similarities in the desires of potential users, and the gathered data will be used for analysis and insights.

%

Most respondents in the survey were interested in learning about their friends' hobbies.

%

The majority of respondents expressed an interest in purchasing gifts through an app

%

The majority of respondents want to use an app to buy shared gifts with friends and family.

What would you like for your Birthday?

Birthday present 73% 73%
Digital greeting card 16.2% 16.2%
Phone call 37.8% 37.8%
Greeting card 24.3% 24.3%
Gift card 48.6% 48.6%
Surprise party 30% 30%

Key insights

The majority of respondents expressed a preference for purchasing gifts via an app.
All respondents reported difficulties in choosing gifts for their loved ones.
All respondents admitted to often forgetting to wish happy birthday to close individuals.
The majority of respondents expressed an interest in buying shared gifts, as per the data collected from the online survey conducted using Google Forms.

07

Persona

Personas are essential in UX/UI design as they aid in understanding the target audience, guiding design decisions, facilitating communication, and assisting in testing and evaluation, ultimately resulting in a better user experienc.

Busy Bride

Sara,30 y. o.
Architect • Engaged • Seattle, Washington

Paint points:

Due to a hectic schedule, she finds it challenging to remember all her friends’ birthdays, and worries about unintentionally causing hurt feelings.

Needs

She wants to keep her friends and family satisfied by providing them with their birthday wishes and gifts on time.

08

Empathy Map

This process was done to define the targets audience with more clarity, as well as illustrate their needs and actions. Empathy mapping helped me gain perspective on their thoughts and feelings.

09

User Flow

The flow charts below provide a visual representation of the various options, actions, and decisions that a user must make when purchasing a gift.

10

Wireframes

To begin with, I created rough low-fidelity wireframes on paper. Then, I refined them according to iOS guidelines and transformed them into high-fidelity wireframes using Figma.

12

User Interface

Throughout the design process, it was crucial for me to make design choices that were consistent with the application’s objectives and principles.

Onboarding

Get to know us

I created a series of user-friendly screens that showcase the app’s journey, including a simple ‘skip’ option to quickly get started.

Stay updated always

01. Keep on track

Automated reminder based on custom preferences

02. Special gifts for your special people

Create a personalized wishlist of gifts for yourself and your friends

03. Shared gift

Now it is possible to purchase gifts collectively with other users

Stay updated always

01. Keep on track

Automated reminder based on custom preferences

02. Special gifts for your special people

Create a personalized wishlist of gifts for yourself and your friends

03. Shared gift

Now it is possible to purchase gifts collectively with other users

Home Page

Easily accessible

The home screen was designed to make what’s most important to the user easily accessible. I wanted the interface to be clear, and at the same time make sure that what might be useful is noticeable.

Carousel menu with all upcoming birthdays

Categorizing individuals into affinity groups

Shopping cart

What makes Bday unique

What sets this app apart from others is its unique feature that allows users to buy shared gifts through the app.

Showing the total amount of money collected for the gift and which users participated

Prototype

Never forget a birthday

Customize your plan to congratulate your loved ones ahead of time by accessing their personal page on the app and easily purchasing the gift that they desire the most.